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The Genesis of "Think Different". The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. The slogan "Think Different" was a direct response to IBM's slogan "Think" and was used in various media formats, including television and print advertisements. The campaign's development involved several.
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08: Apple (1997) - Think Different. Craig Tanimoto, TBWA/Chiat/Day. It's easy to forget just what a perilous state Apple was in when Steve Jobs returned to the company in 1996. In those pre-iMac, pre-i-anything days, there were widespread predictions that the company would soon disappear. While he waited on the stream of new products that.
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About. "Think different." was an advertising slogan for Apple Inc. created by advertising agency TBWA\Chiat\Day in 1997. It was used as the company's slogan until 2002, when it was replaced.
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My (http://jeremy.abbett.net) tribute to Steve Jobs (1955 - 2011). A remix of the never aired Steve Jobs narrated version of the iconic Think Different comme.
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The tagline of Apple's 'Think Different' campaign expressed how, under Steve Jobs' leadership, Apple would construct a radically different future from its troubled days in the early 1990s. Apple's 'Think Different' slogan altered our perceptions of campaigns, advertisements, posters, and, of course, computers and technology.
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The Apple Think Different campaign was written by Steve Jobs and a team of writers from the advertising agency TBWA\Chiat\Day. The slogan "Think Different" was created by Craig Tanimoto, one of the writers on the team. The iconic posters were created by graphic designer Paul Rand.
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Steve Jobs submitted his resignation as CEO of Apple today. This is a fond tribute to him!
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Apple 'think different' ads. The "think different" ad campaign served as a homecoming for Apple in a few ways. It was the first Apple ad produced by TBWA Chiat/Day in more than a decade.
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Think different. " Think different " is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think". [2] [3] [4] It was used in a television.
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The True History of Apple's 'Think Different' Campaign. Rob Siltanen, an ad executive who worked at TBWA/Chiat/Day, the agency that created Apple's "Think Different" campaign, has decided to set.
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A society, an organization, or a group of people that allows no room for human mistakes, for fresh starts, or for diversity of values will tear itself apart. Look around. Apple's motto used to.
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www.applewebmaster.comApple's Think Different advertising campaign. 1997-2002Full version.
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In 1997, Steve Jobs returned as CEO of Apple. The "Think Different" slogan was coined by Apple that same year. The slogan was created by Craig Tanimoto, an art director at the advertising agency.
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Twenty years ago today, Apple launched the iconic "Think Different" ad campaign, which still resonates today, 15 years after it ended. Steve Jobs introduced the slogan at Macworld just months after returning to Apple as interim CEO, telling the audience "you always had to be a little different to buy an Apple computer.".
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Apple 's remarkable rise, coupled with Steve Jobs ' recent death, has prompted quite a few people to reflect on the historical impact of the "Think Different" ad campaign and the "To the.
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Apple: Think Different. Available on Philo, Hulu, Sling TV. S1 E3: Apple's products have remade society; the story of how Steve Jobs took the company to new heights and died an icon. Documentary Sep 15, 2022 1 hr 23 min. TV-14.